Fashion & Design

How to Prove Your Makeup Brand Actually Cares About Diversity

In a perfect world, everyone would be given due credit for their work. But we don’t live in a perfect world, and ofttimes black artists and creators, in particular, aren’t given the proper recognition or credit.

Thanks to social media, the voices of marginalized people have been increasingly amplified, and companies are starting to listen, to a certain extent (even if it is just to make some more coin).

Anything that doesn’t have an adequate shade range is promptly dragged by consumers all over social media.

However, even with additional shades, it can be difficult for darker-skinned women (not just black ones) to find one that’s a match.

The key here is actually paying attention to the needs of darker-skinned people, and also having the knowledge and expertise to create formulas that actually flatter their rich hues, instead of making something with an undertone that doesn’t work on anyone.

There’s also the issue of representation — if a brand is putting out a 40-plus shade range but their Instagram page barely features anyone darker than a brown paper bag, that’s another sign that they’re in it for the wrong reasons.

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