The phrase “ I am my own worst enemy” applies to bloggers more often than not. If you aren’t getting the traffic you want, most of the time you have no one to blame but yourself. Here are the ten crazy things bloggers do to sabotage themselves:
1. Have bad ‘About pages
I can’t tell you how many times I’m on a blog, click the ‘About page to read more, and I’m utterly disappointed. First and foremost, your ‘About page should include your name. Even if you talk in the first person, you can say, “Hi I’m Jane doe. Welcome to my blog” your bio doesn’t have to be three miles long. If you don’t tell me who you are, I don’t feel a connection with you and I probably won’t be back again.
2. Post apologies for not writing
Haven’t written in a while? That’s okay. Don’t make your first post back an entire post apologizing for not writing and promising to write more. It’s wasting my time. I’m there for actual content. Funny thing is, most bloggers who do that end up writing a series of I’m sorry” posts because they just disappear again after a few days.
3. Say “It’s a labour of love”.
If you blog for fun, go ahead and say that you blog is a labour of love. But if you’re trying to make money this way, call it making efforts. Calling it that solidifies in your mind and in the mind of everyone else that it’s not making money and probably is never going to make money.
4. Not use maintenance mode
If you have to update your blog, download a maintenance mode plug in and use it. If I visit for the first time and it’s a wreck, I probably won’t come back.
5. Hide social media links
Don’t make me Google to find you on twitter or other social media sites. Proudly display these buttons on you blog preferably on our sidebar or in the navigation bar. I’m not going to hunt you down in most cases.
6. Use Twitter as a place to vent
Twitter is such a casual atmosphere that we often forget just who is watching us. We all get emotional fro time to time and occasionally Twitter becomes a place to vent about those emotions, whether we’re excited, sad, or angry. Try to think of Twitter as a professional networking event. You might vent a little to friends occasionally, but keep in mind that everyone else can hear you.
7. Post without categories or tags
Categories and tags have been around since the dawn of blogging. Or at least it feels that way. If you don’t categorize and tag your posts, you’re not only missing out on valuable Google juice, but you’re also making your blog a lot harder for readers to navigate.
8. Give out their phone number and address
What! Are you nuts? There are tones of creepy people online. Don’t give out your personal information! If you want people to be able to contact you, get a business number and a postal address. Protect yourselves, people!
9. Beg for shares
Occasionally, it is okay to ask people to share your work. For example, yesterday, a friend DM’ed me and asked for a retweet on hr latest post about searching for a new job. I was happy to do that. We’re friends. But if we’ve never talked before, please don’t DM me and ask me for a RT. If you DM me every single post, I’m probably going to unfriend you and I certainly won’t share your work.
10. Post on a “When I feel like it” Schedule
If you don’t have something intelligent to say about your blog’s topic on a regular basis, why are you even blogging at all? The “when I feel like it” schedule is just lazy.